Disclaimer: This is concept work for a student brief
HOKEY POKEY
Hokey Pokey is an artisanal ice cream brand based in New Zealand (NZ). It produces creamy, rich organic ice cream made locally. This product targets 30 years old individuals and up living in NZ, who choose to support sustainably and locally made products over commercial ones whenever possible. They are also ready to spend a bit more on a quality product of a brand they trust.