HOKEY POKEY
Hokey Pokey is an artisanal ice cream brand based in New Zealand offering rich, creamy,
and organic ice cream made locally.
The packaging evokes a sense of nostalgia by using a pattern made out of appropriate ice cream ingredients inspired by the 90s funky patterns.
The colours scheme consists of national colours of New Zealand alongside the yellow and green which all work together to create a premium packaging design with a New Zealand spirit.
Disclaimer: This is concept work for a student brief.